The big internet dating rebrand means the apps want you to fall deeply in love with them now.
Dec. 18, 2018
Tinder and Bumble are hopeless to persuade you that you’re perhaps not hopeless. Dating, they promise, is fun, so enjoyable, that whenever one date stops poorly, it is a hardly disguised blessing: you are free to remain on the apps and carry on dating!
Both companies are pushing this message with recent marketing efforts. Tinder possesses publication that is n ew Swipe lifetime, devoted to individual essays that reinforce the concept that dating misadventures are cool, or at the very least exciting, invigorating and youthful. (Swipe Life says downloading Tinder is really a milestone in peoples life similar to purchasing your beer that is first and your virginity. )